03Product Lab
Tools and products I've built from real estate and housing operations experience, including OfferIntel, a live product in active use. Each case study covers the problem, the users, how the workflow was designed and the decisions behind it. What has shipped, what is planned and which metrics are only proposed are labeled separately.
Featured product
Estimate the all-in monthly cost of a purchase — principal and interest, taxes, insurance and condo fees — and compare two scenarios side by side, such as 2015 and 2025 DC condo prices.
Case studies
Market intelligence · Offer management · Transaction workflow · Product strategy
A live real estate platform used by real users. OfferHub collects and compares offers and carries an accepted offer through to closing, with OfferIntel's aggregated market intelligence underneath.
In preparation
Further case studies will be added as projects progress.
The template
Each case study follows the same structure so readers can compare decisions across projects — and so gaps in evidence are visible rather than hidden.
Problem
What is broken, for whom, and why it matters now.
Users
Primary and secondary users, their goals and constraints.
Discovery
What was learned from the work itself, and which questions remain open.
PRD
Requirements, scope, and non-goals — with each capability's status labeled.
Prioritization
How candidate features were ranked and why.
Wireframes
Key flows and screens, shared once they expose no client data.
Roadmap
Phased plan and decision points.
Metrics
How success would be measured. Proposed measures are never shown as results.
Launch & Lessons
What shipped, what happened, what changed.